Perceived behavioral control represents consumers' perceptions of how much control marketers have over their behavior.
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Q46: Measuring what people intend to do is
Q47: The perceived likelihood of performing a behavior
Q48: Forecasting accuracy depends on how far into
Q49: The degree to which a behavior can
Q50: Perceived behavioral control, which represents how much
Q52: Consumer intentions are helpful as an indicator
Q53: Intentions can be used as an indicator
Q54: Interestingly, simply answering intention measures may affect
Q55: Global evaluative judgments are known as:
A) attitudes
B)
Q56: Subjective judgments by people about how they
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