Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:

-The results indicate that high calories are viewed as:

Question

Assume you have used the Fishbein multiattribute model for analyzing three existing soft drink brands, A, B, and C, with the following results:
 
-The results indicate that high calories are viewed as:

Quizplus · Accepted Answer

High calories are generally viewed as an undesirable attribute because they can contribute to weight gain and health issues when consumed in excess.

Assume You Have Used the Fishbein Multiattribute Model for Analyzing