The "young again" segment includes the mature market, seniors, and the elderly.
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Q19: A cohort is any group of individuals
Q20: Baby boomers refers to the cohort of
Q21: Baby boomers hold relatively little power in
Q23: The "young again" market consists of older
Q24: Cognitive age is the number of years
Q25: Children are rarely involved in family purchase
Q26: Market segmentation is less important in dealing
Q27: The populations of the U.S., Japan, Canada,
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