Consumer knowledge may affect how a purchase decision is made, but not the final decision itself.

Name: Consumer knowledge may affect how a purchase decision is made, but not the final decision itself.
Brand: Quizplus
Rating: 4.8 (35 reviews)

Question

Quizplus · Accepted Answer

Consumer knowledge significantly influences not only how a purchase decision is made but also the final decision itself, as it affects the evaluation of alternatives, brand preferences, and ultimately the choice made.

Consumer Knowledge May Affect How a Purchase Decision Is Made