Brand image refers to the entire array of associations that are activated from memory when consumers think about the brand.

Name: Brand image refers to the entire array of associations that are activated from memory when consumers think about the brand.
Brand: Quizplus
Rating: 4.9 (36 reviews)

Question

Quizplus · Accepted Answer

Brand image is indeed the set of perceptions, beliefs, and attitudes that consumers hold about a brand, encompassing all the associations that are activated in their memory when they think about the brand.

Brand Image Refers to the Entire Array of Associations That