Macromarketing is:
A) the aggregate performance of marketing in society.
B) industrial demand ultimately derived from consumer demand.
C) the study of people's needs, ability to buy and willingness to buy.
D) the study of economic characteristics of a nation's population.
E) All of the above.

Question

Quizplus · Accepted Answer

Macromarketing focuses on the broad system of marketing activities and processes in society, examining how marketing affects the economy, society, and the environment, and vice versa. It is concerned with the aggregate performance of marketing in society rather than individual transactions or strategies.

Macromarketing Is