Consumer confidence refers to:
A) being sure that the product is of high quality.
B) what consumers think will happen in the future.
C) the consumer's trust in a salesperson.
D) how much faith consumers have in advertising.
E) All of the above.

Question

Quizplus · Accepted Answer

Consumer confidence typically refers to the degree of optimism that consumers feel about the overall state of the economy and their personal financial situation. How confident people feel about the stability of their incomes and the likelihood of their employment significantly influences their spending decisions. Hence, it's about what consumers think will happen in the future, not just their trust in product quality, salespeople, or advertising.

Consumer Confidence Refers To