A coffee ad that shows consumers being in a good mood after product consumption is appealing to their:
A) physiological needs.
B) need for love and companionship.
C) need for variety.
D) need for pleasure
E) None of the above.

Question

Quizplus · Accepted Answer

The ad is appealing to the consumers' need for pleasure by suggesting that consuming the product will put them in a good mood, which is a form of pleasure.

A Coffee Ad That Shows Consumers Being in a Good