Impulse buying occurs when:
A) consumers unexpectedly experience a sudden urge to buy something immediately.
B) consumers carefully deliberate over the purchase decision.
C) the consumer is not motivated by the need to possess.
D) A and C
E) B and C

Question

Quizplus · Accepted Answer

Impulse buying is characterized by a sudden, often powerful urge to buy something immediately, without the premeditated intention to make such a purchase. This contrasts with careful deliberation or lack of motivation to possess, which are not associated with impulse buying.

Impulse Buying Occurs When