____ segmentation involves dividing consumers into different market segments based on the benefits they seek (i.e., the needs they want fulfilled) from product purchase and consumption.
A) Product
B) Need
C) Benefit
D) Motivational
E) None of the above.

Question

Quizplus · Accepted Answer

Benefit segmentation involves dividing consumers based on the specific benefits they seek from a product, which directly relates to the needs they want fulfilled by purchasing and consuming that product.

____ Segmentation Involves Dividing Consumers into Different Market Segments Based