A manufacturer of a medicine designed to reduce the risk of heart attack wants to motivate consumers to purchase its product by enhancing their perceived risk of suffering a heart attack. One way of doing so is to communicate to consumers how many people suffer from heart attacks. Perceived risk would be greatest if the manufacturer reported the number of people that experience a heart attack on a ____ basis.
A) yearly
B) monthly
C) weekly
D) daily
E) None of the above. That is, each of the above would be equally effective in enhancing consumers' perceived risk.

Question

Quizplus · Accepted Answer

Reporting the number of people experiencing heart attacks on a daily basis makes the risk seem more immediate and frequent, thereby enhancing perceived risk.

A Manufacturer of a Medicine Designed to Reduce the Risk