Sometimes it is beneficial to segment the market based on when consumption occurs.
Correct Answer:
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Q2: Because it occurs after purchase, consumption is
Q3: Consumption represents the usage of the purchased
Q4: User and nonuser are terms often used
Q5: The size of the user market segment
Q6: Companies should always focus on encouraging product
Q8: It is not useful to understand where
Q9: Different people may purchase the same product
Q10: Understanding how consumers use milk was an
Q11: Usage expansion advertising attempts to persuade consumers
Q12: Recent research indicates that consumers will pour
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