Expectations do not always bias post-consumption evaluations. It depends on the ambiguity of the consumption experience.

Question

Quizplus · Accepted Answer

Expectations can indeed influence post-consumption evaluations, but the effect varies depending on how ambiguous the consumption experience is. In cases where the experience is clear and unambiguous, expectations might have less impact on the evaluation compared to situations where the experience is ambiguous, allowing expectations to play a more significant role in shaping the perception of the experience.

Expectations Do Not Always Bias Post-Consumption Evaluations