Although satisfaction influences customer retention, it has little influence on word-of-mouth or word-of-mouse communication.
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Q39: Although satisfaction can vary from one product
Q40: One reason companies should pay attention to
Q41: It is usually more expensive to retain
Q42: There is a perfect relationship between customer
Q43: Customer delight comes when customers are satisfied
Q45: It has been suggested by some that
Q46: Although dissatisfaction is an essential prerequisite for
Q47: Companies should encourage dissatisfied customers to voice
Q48: In most cases, consumers are very satisfied
Q49: Surprisingly, consumers' product satisfaction has little influence
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