By reaching diverse consumer segments through a variety of formats based on their lifestyles and shopping preferences, marketers are using multi-channel retailing.

Question

Quizplus · Accepted Answer

Multi-channel retailing involves using multiple platforms, such as online stores, physical stores, and catalogs, to reach different consumer segments based on their unique shopping preferences and lifestyles, thereby enhancing customer reach and flexibility in shopping.

By Reaching Diverse Consumer Segments Through a Variety of Formats