Research indicates that ____ music increases both shopping time and expenditures in grocery stores compared with ____ music.
A) fast-tempo; slow-tempo
B) slow-tempo; fast-tempo
C) techno; classical
D) classical; techno
E) None of the above.

Question

Quizplus · Accepted Answer

Research has shown that slow-tempo music can lead to customers spending more time in stores and increasing their expenditures compared to when fast-tempo music is played. This is because slower music tends to relax customers, making them move through the store at a slower pace and potentially leading to more purchases.

Research Indicates That ____ Music Increases Both Shopping Time and Expenditures