Marketers that utilize strategies to reach consumers somewhere other than a store are practicing:
A) mass advertising.
B) direct marketing.
C) indirect marketing.
D) A and B
E) A, B, and C

Question

Quizplus · Accepted Answer

Direct marketing involves reaching out to consumers directly, without the need for a physical store or intermediary. This can include tactics like email marketing, telemarketing, and direct mail, among others.

Marketers That Utilize Strategies to Reach Consumers Somewhere Other Than