The danger of exceeding consumers' cognitive capacity is that they will:
A) become more price sensitive.
B) only buy national brands.
C) postpone the purchase process.
D) experience information overload.
E) None of the above.

Question

Quizplus · Accepted Answer

Exceeding consumers' cognitive capacity can lead to information overload, where consumers are overwhelmed by too much information, making it difficult for them to make informed decisions.

The Danger of Exceeding Consumers' Cognitive Capacity Is That They