Product evaluations constructed through a categorization process are based on:
A) association with a category.
B) association with an endorser.
C) piecemeal, attribute-by-attribute assessments.
D) the attraction effect.
E) comparisons against cutoffs.

Question

Quizplus · Accepted Answer

Product evaluations constructed through a categorization process are based on the association with a category, where products are evaluated based on their membership in a pre-defined category and how well they fit the characteristics or attributes associated with that category.

Product Evaluations Constructed Through a Categorization Process Are Based On