Repeat purchases can be accomplished with either repeated problem solving or habitual decision-making.
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Q36: Decision making complexity can be thought of
Q37: Limited problem solving refers to a narrow
Q38: In most situations, consumers have both the
Q39: Habitual decision making represents the least complex
Q40: "Buy the cheapest brand"
is an example of
Q42: Habitual behavior can be of two types:
Q43: Extended problem solving is more likely under
Q44: Impulse buying is a more complex form
Q45: Impulse buying is characterized by a high
Q46: Consumers often express satisfaction with their present
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