New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.

Name: New products should be based on what the consumer will buy rather than what the firm is able to manufacture and sell.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This approach aligns with market orientation, focusing on identifying and meeting the needs and desires of consumers, which is more likely to lead to successful products and customer satisfaction.

New Products Should Be Based on What the Consumer Will