Product is the total bundle of utilities or benefits attained by consumers in the exchange process.
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Q17: The opposite of market aggregation is mass
Q18: Mass marketing is more appropriate in industrially
Q19: Mass customization is the customization of goods
Q20: One disadvantage of market segmentation is that
Q21: The attractiveness of a market segment depends
Q23: Price is the total bundle of disutilities
Q24: Having the lowest price is not as
Q25: A successful brand strategy would provide an
Q26: The difference in value created by a
Q27: Research indicates that consumers perceive products with
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