For a new product to avoid failure in today's market and be successful it must:
A) satisfy the needs, wants, and objectives of the management team.
B) satisfy the objectives of the company's shareholders.
C) perform in a manner that is comparable to existing products on the market.
D) provide the consumer with all of the benefits and product characteristics offered by the leading competitive brand.
E) None of the above.

Question

Quizplus · Accepted Answer

A new product must primarily satisfy the needs and wants of the consumers, not just the management team or shareholders, and it should offer unique benefits or characteristics that distinguish it from existing products, not just match them.

For a New Product to Avoid Failure in Today's Market