Factors leading to the demise of mass marketing include:
A) consumer affluence
B) manufacturing technology
C) multiple distribution channels
D) Only A and B
E) All of the above are factors.

Question

Quizplus · Accepted Answer

All the factors listed contribute to the demise of mass marketing by enabling more personalized and targeted marketing approaches. Consumer affluence allows for more diverse consumer preferences, manufacturing technology enables customization, and multiple distribution channels allow for reaching niche markets.

Factors Leading to the Demise of Mass Marketing Include