Some advertising messages and specific product characteristics tend to be better suited than others for a globalized advertising approach. These include:
A) The product satisfies universal needs and desires
B) The communication message is based on similar lifestyles
C) The appeal of the ad is to basic human needs and emotions
D) A and C
E) All of the above.

Question

Quizplus · Accepted Answer

Products that satisfy universal needs and desires, messages based on similar lifestyles, and appeals to basic human needs and emotions are all well-suited for a globalized advertising approach. These elements can transcend cultural and linguistic barriers, making them effective on a global scale.

Some Advertising Messages and Specific Product Characteristics Tend to Be