Some of the most successful firms are adopting an approach that organizes their activities around the needs and behaviors of key manufacturers rather than key customers.
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Q1: Consumer behavior is a specialized discipline in
Q3: The activities people undertake when obtaining, consuming,
Q4: To gain an effective understanding of the
Q5: To gain an effective understanding of the
Q6: Consumer behavior can be defined as the
Q7: Obtaining refers to the activities leading up
Q8: Disposing refers to how, when, where, and
Q9: Consuming includes how consumers get rid of
Q10: Historically, the study of consumer behavior has
Q11: Consumption analysis focuses on how people buy.
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