Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.

Name: Post-modernism, unlike positivism, uses qualitative and other research methods to understand consumer behavior.
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Post-modernism embraces a variety of research methods, including qualitative approaches, to understand the complexities of consumer behavior, contrasting with positivism's emphasis on quantitative methods and objective reality.

Post-Modernism, Unlike Positivism, Uses Qualitative and Other Research Methods to Understand