With the time lag involved in mail questionnaires and the declining response rates from internet surveys, market research will increasingly be conducted by telephone surveys.

Question

Quizplus · Accepted Answer

While telephone surveys are still used, market research is increasingly leveraging online platforms, social media, and advanced analytics for more immediate and comprehensive insights, moving beyond traditional methods due to their limitations and the evolving digital landscape.

With the Time Lag Involved in Mail Questionnaires and the Declining