The key element in the definition of the marketing concept is:
A) Consumption
B) Disposal
C) Exchange
D) Purchase
E) Accommodation

Name: The key element in the definition of the marketing concept is: A) Consumption B) Disposal C) Exchange D) Purchase E) Accommodation
Brand: Quizplus
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Question

Quizplus · Accepted Answer

The marketing concept focuses on satisfying customer needs and wants through the exchange process, where value is provided to the customer in return for something of value, typically money.

The Key Element in the Definition of the Marketing Concept