When consumer analysts recognize similarities within groups of consumers but differences between groups exist across national boundaries, this is know as:
A) intermarket segmentation
B) market segmentation
C) national segmentation
D) trans-national segmentation
E) international segmentation

Question

Quizplus · Accepted Answer

Intermarket segmentation refers to the process where marketers identify and target consumer groups that are similar across different countries or markets, despite the existence of national boundaries. This approach allows for more efficient and effective marketing strategies that cater to the specific needs and preferences of these cross-border consumer segments.

When Consumer Analysts Recognize Similarities Within Groups of Consumers but Differences