In pure competition, the market demand curve and the demand curve for an individual seller's product are both downward sloping.

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In pure competition, the market demand curve is downward slooping, indicating that overall market demand decreases as price increases. However, the demand curve for an individual seller's product is perfectly elastic (horizontal) because each seller is a price taker due to the product being perfectly substitutable with those of other sellers.

In Pure Competition, the Market Demand Curve and the Demand