With what type of marketing plan analysis are natural accounts reclassified into functional accounts, which are then allocated by marketing classification?
A) A vertical marketing audit
B) A horizontal marketing audit
C) Sales analysis
D) Marketing cost analysis

Question

Quizplus · Accepted Answer

Marketing cost analysis involves reclassifying natural accounts into functional accounts, which are then allocated by marketing classification. This process helps in understanding how marketing funds are spent and how these expenses contribute to generating revenue.

With What Type of Marketing Plan Analysis Are Natural Accounts