According to which of these concepts are superficial data insufficient to make sound evaluations?
A) Marketing inertia
B) The iceberg principle
C) Sales exception reporting
D) The 80-20 principle

Question

Quizplus · Accepted Answer

The iceberg principle suggests that the most important aspects or causes of an issue are often hidden from view, implying that superficial data are insufficient for sound evaluations.

According to Which of These Concepts Are Superficial Data Insufficient