Which type of marketing audit involves an in-depth analysis of one aspect of a firm's marketing strategy?
A) Vertical audit
B) Horizontal audit
C) Sales exception audit
D) 80-20 sales audit

Question

Quizplus · Accepted Answer

A vertical audit focuses on a deep dive into one specific aspect of a firm's marketing strategy, allowing for a detailed analysis and understanding of that particular area.

Which Type of Marketing Audit Involves an In-Depth Analysis of One