Via what type of marketing plan analysis would a firm be best able to evaluate order-processing and order-generating expenses?
A) Marketing cost analysis
B) JIT analysis
C) Sales analysis
D) Vertical marketing audit

Question

Quizplus · Accepted Answer

Marketing cost analysis specifically focuses on evaluating the costs associated with marketing activities, including order-processing and order-generating expenses, allowing firms to assess the efficiency and effectiveness of their marketing expenditures.

Via What Type of Marketing Plan Analysis Would a Firm