To be sustainable, a competitive advantage must be linked to a capability gap that competitors will have trouble closing (such as a patent or superior marketing skills).

Question

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A sustainable competitive advantage is one that is difficult for competitors to imitate or overcome, and linking it to a capability gap that is hard for others to close, like a patent or superior marketing skills, ensures that the advantage can be maintained over time.

To Be Sustainable, a Competitive Advantage Must Be Linked to a Capability