A broad marketing plan should guide a company's efforts and be fine-tuned regularly; the basic plan should remain in effect for a number of years.

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A broad marketing plan establishes long-term strategies and goals that guide a company's efforts. While it should be reviewed and adjusted regularly to respond to market changes, the foundational elements of the plan typically remain consistent over several years to ensure continuity and long-term success.

A Broad Marketing Plan Should Guide a Company's Efforts and Be