While a firm's marketing plan must have a certain degree of stability over time, it should adapt if a leading competitor makes a major change in its marketing strategy which would adversely affect the company (if not addressed).

Question

Quizplus · Accepted Answer

A firm's marketing plan should be adaptable to changes in the competitive landscape, including significant shifts in a leading competitor's strategy, to ensure it remains competitive and can effectively respond to new challenges.

While a Firm's Marketing Plan Must Have a Certain Degree