When a company engages in sales analysis by product line on a regular, comprehensive, systematic, and independent basis, that sales analysis is a form of marketing audit.

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A marketing audit is a comprehensive, systematic, independent, and periodic examination of a company's marketing environment, objectives, strategies, and activities with a view to determine problem areas and opportunities and recommending a plan of action to improve the company's marketing performance. Sales analysis by product line fits within this definition as it systematically and independently reviews sales data to identify trends, opportunities, and areas for improvement in the company's marketing strategy.

When a Company Engages in Sales Analysis by Product Line