A local full-service furniture wholesaler usually deals with price-conscious interior decorators who do not desire such services as delivery and extended warranties. The wholesaler should consider the use of
A) bundled pricing.
B) unbundled pricing.
C) the price-quality association.
D) price lining.

Question

Quizplus · Accepted Answer

Unbundled pricing is the most suitable option for a wholesaler dealing with price-conscious interior decorators who do not desire additional services like delivery and extended warranties. This pricing strategy allows customers to pay only for the core product without the added costs of services they do not value, aligning with their preference for lower prices and no extra services.

A Local Full-Service Furniture Wholesaler Usually Deals with Price-Conscious Interior