Skimming pricing is the proper approach when a firm seeks the mass market as its target market.

Name: Skimming pricing is the proper approach when a firm seeks the mass market as its target market.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Skimming pricing is typically used when targeting a smaller, premium segment of the market, not the mass market. It involves setting high prices initially to "skim" off customers willing to pay more before lowering prices to attract a broader base.

Skimming Pricing Is the Proper Approach When a Firm Seeks