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The Growing Importance of Pricing Decisions for Marketing Executives Is

Question 6

Multiple Choice

The growing importance of pricing decisions for marketing executives is most attributable to the


A) deregulation of communications, banking, and transportation industries.
B) minor role of price as a determinant of profit.
C) decreasing price-consciousness of the American public due to fears of recession.
D) U.S. trade surplus in international marketing.

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