When manufacturers or wholesalers seek to control the retail prices of their goods or services, they are involved with

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Vertical price fixing occurs when manufacturers or wholesalers try to control the retail prices of their products, essentially setting a minimum or maximum price at which the product can be sold by retailers. This is different from horizontal price fixing, which involves agreements between competitors at the same level of the supply chain.

When Manufacturers or Wholesalers Seek to Control the Retail Prices