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Retailers That Use Loss Leaders to Draw Consumers to Their

Question 38

Multiple Choice

Retailers that use loss leaders to draw consumers to their stores assume that these people will


A) not actually purchase the loss leaders because of disparaging salesperson comments about their quality.
B) develop store loyalty on the basis of their infrequent use of specials.
C) purchase other nonsale items on the same shopping trip.
D) limit their purchases so that the stores will not be out-of-stock.

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