A manufacturer wishes to legally control the final retail prices of its products, maintain the loyalty of small retailers, and retain its exclusive image. The manufacturer should consider

Question

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Consignment selling allows the manufacturer to maintain control over the final retail prices since the products remain the manufacturer's property until they are sold. This method helps in ensuring that the retail prices align with the manufacturer's pricing strategy, thus maintaining its exclusive image and supporting small retailers by reducing their inventory risk.

A Manufacturer Wishes to Legally Control the Final Retail Prices