Selling against the brand enables retailers to increase sales of their private brands at the expense of manufacturer brands.

Name: Selling against the brand enables retailers to increase sales of their private brands at the expense of manufacturer brands.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Selling against the brand is a strategy where retailers promote their own private brands over manufacturer brands, often by highlighting better value or quality, to increase sales of their private labels.

Selling Against the Brand Enables Retailers to Increase Sales of Their