A geographically concentrated group of customers may be more efficiently reached by personal selling than through ads in mass media.

Name: A geographically concentrated group of customers may be more efficiently reached by personal selling than through ads in mass media.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Personal selling allows for direct interaction and tailored communication, which can be more effective and efficient in engaging a concentrated group of customers compared to the broader approach of mass media advertising.

A Geographically Concentrated Group of Customers May Be More Efficiently