Which is a major disadvantage of the use of media that appeals to a broad audience?
A) Low control of message content
B) Low message permanence
C) High costs per viewer or reader
D) High waste circulation
Correct Answer:
Verified
Q4: The major difference between advertising and _
Q5: The leading projected medium in terms of
Q6: The leading two media in terms of
Q7: A strong emphasis on advertising is most
Q8: Which is a major advantage of print
Q10: Advertising objectives can be best classified as
Q11: Image-related advertisements are considered part of
A) public
Q12: A firm can assign advertising responsibility to
Q13: Most firms involved with advertising on a
Q14: Which form of advertising responsibility is most
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