A firm can assign advertising responsibility to the internal personnel involved with marketing functions, or use a(n)
A) external ad agency or a trade association.
B) specialized in-house department or an external ad agency.
C) functional line manager or a staff person.
D) account executive or a brand manager.
Correct Answer:
Verified
Q7: A strong emphasis on advertising is most
Q8: Which is a major advantage of print
Q9: Which is a major disadvantage of the
Q10: Advertising objectives can be best classified as
Q11: Image-related advertisements are considered part of
A) public
Q13: Most firms involved with advertising on a
Q14: Which form of advertising responsibility is most
Q15: An independent firm that works with clients
Q16: Which of these functions would generally NOT
Q17: The overall appeals for an advertising campaign
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents