For print media, the components of reach are
A) circulation and waste.
B) circulation and passalong rate.
C) total circulation and the size of the target market.
D) subscription and newsstand sales.
Correct Answer:
Verified
Q17: The overall appeals for an advertising campaign
Q18: Institutional advertising appeals are largely involved with
Q19: Advertising media costs are typically measured on
Q20: Advertising media costs for print media are
Q21: Reach is best defined as
A) the percent
Q23: Which statement about passalong rate is correct?
A)
Q24: Which statement concerning passalong rate is NOT
Q25: The medium with the highest passalong rate
Q26: Waste circulation can be best defined as
Q27: In general, mass-audience magazines have greater _
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